Macy's ID Ideology Visual Branding

Brand Guidelines

Crafting a Brand's Visual Identity

ID Ideology's brand identity was meticulously crafted through a comprehensive approach encompassing product styling, shop design, and digital content.
By defining seasonal trends and curating on-trend looks, a cohesive brand aesthetic was established across all touchpoints.
Detailed style guides and floorsets ensured consistency, elevating brand recognition and driving customer engagement.

ID Ideology Women Brand Video

Shop Development including in-store signage, packaging and shop elements

Mannequin Development

Shop Signage

ID Ideology Men Social Campaign

Marketing Elements

ID Ideology Men Digital Marketing