Revitalizing a Brand Empire
A diverse, aging portfolio was successfully consolidated into the unified, contemporary brand, AVENUE®. This reinvention culminated in groundbreaking campaigns featuring iconic photography by Richard Avedon and Walter Chin. My expertise in omnichannel marketing, concept development, and content creation was instrumental in crafting seasonal campaigns that aligned with business objectives and drove sales. From strategic brand positioning to in-store experiences, I contributed significantly to AVENUE®'s evolution.
Richard Avedon photo featuring Kate Dillon
Grand Opening Sign Kit & Direct Mailer
Public Relations Efforts
Photo Shoots