Elevating Brand Experience Through Immersive Design
A comprehensive, omni-channel approach was implemented to bring the Material Girl brand to life within Macy's stores.
Through strategic collaboration and innovative design, the brand's story was translated into captivating in-store experiences.
By seamlessly integrating visual merchandising, shop design, and marketing elements, a cohesive and engaging brand world was created.
Material Girl Brand Launch Marketing Campaign
Brand Launch Experience: Madonna & Lourdes
Shop Design: Mannequins
Window Display
Style Guide Illustrations
Shop Design: Feature Mannequin
Product Launch Merchandsing
Packaging