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Macy's Bar III Brand Launch

Brand Guidelines

Defining the bar III Brand Aesthetic

A comprehensive approach was implemented to establish and maintain the bar III brand identity. By curating on-trend looks and developing detailed
style guides, a cohesive brand aesthetic was created. This holistic vision encompassed in-store experiences, digital platforms,
and marketing materials, ensuring brand consistency and customer engagement.

bar III Advertising Look

Brand Launch Visual Marketing Instructions

Brand Launch Series of Press Events & Pop Ups

Brand Launch Pop Up Event Invitation

Brand Launch Collage

Brand Launch Look

Brand Launch Looks for Press Event

Brand Launch Pop Up Event Shopping Bags

Brand Launch Pop Up Event New York Times Feature

Brand Launch Looks

Brand Launch Press Event Display

Brand Launch Press Event - Celebrity Guest Solange Knowles