GOAL
To create a message map outlining how the association should communicate to our target audiences, aimed at helping my team articulate a clear and concise message about the Show. Using the message maps ensured all team members alignment in their communication across various channels, established a clear and cohesive brand message, and increased brand credibility.
My main goal was to improve our audience experience, drive satisfaction by tailoring messages to address relevant user needs and pain points, and setting realistic expectations.
MARKETING COLLATERAL
2023 Summer Fancy Food Show Persona Development
PROJECT ROLE
Brand Marketing Director
COMPANY
Specialty Food Association, Inc.
INDUSTRY
B2B - Specialty Food & Beverage
SKILLS
Marketing Strategy, Positioning, Campaign Development, Content Creation, Marketing Communication