Over the last 15+ years I have built a reputation as an innovative marketing executive who builds and amplifies exposure among diverse, global audiences for some of the world’s most influential brands and industry disruptors. I propel brand architecture, positioning, and integrated marketing strategies by leveraging social-first, values-driven narratives; unique points of view; and varying spheres of influence. My expertise champions founders, executives, and thought leaders to hone in on their brand identity and creative direction from conception to execution.
I have a strong record of developing and delivering marketing and brand presentation excellence --strengthening brand image, growing sales and building consumer loyalty. I lead with a digital-first, customer-focused mindset, demonstrating exceptional talent curating product content for customer relevance, connecting cross-channel brand assets, and leveraging data to personalize experiences in order to drive engagement at every touchpoint.
Throughout my career I and my team have earned multiple industry awards and honors, including Specialty Food Association’s “SFA Way Award” that I received for supporting DEI initiatives & representing company values, SFA’s selection as a “Gold 100 Honoree” from Trade Show Executive Magazine, and my team’s TRENDY Silver Award for a “Direct Marketing Piece/Promotion” and TRENDY Gold Award for a “Daily or Weekly Communication” from Association Trends.
Mantra: “…teamwork makes the dream work”
Strengths:
Creative Strategy
Brand Positioning
Product Marketing
Project Management
Visual & Experiential Marketing
Event Management
Customer Acquisition & Retention
Agency Relations
Public Relations
Media Placement
Strategic Partnerships
Team Leadership
Spanish (Conversational)
Budget Forecasting & Management
Technical Skills:
Asana
Workfront
Canva
Adobe Creative Suite
Shopify
Squarespace
Meta Business Suite
Hubspot
Microsoft SharePoint, Teams, Excel, and PowerPoint
Pardot