GOAL
To develop new branding that honored the Specialty Food Association’s legacy and drummed up excitement for the future. (e.g. new logo and identity for the SFA, a comprehensive book of brand guidelines, and brand rollout video).
MARKETING COLLATERAL
Brand Guidelines Booklet
SFA Brand Video
PROJECT ROLE
Brand Marketing Director
COMPANY
Specialty Food Association, Inc.
INDUSTRY
B2B - Specialty Food & Beverage
SKILLS
Branding & Identity, Brand Development, Creative Direction, Strategic Marketing, Design Development, Copywriting, Creative Strategy