GOAL
Collaborated with the creative agency to refine the brand and develop a go-to-market strategy that directly addressed the needs of our audience and developed integrated marketing plans for our diverse product assortment. With these strategies clearly defined, we were also able to refine our visual assets.
PROJECT ROLE
Brand & Trade Marketing Manager
COMPANY
De’Longhi Group, NA
INDUSTRY
B2B, Retail, E-Commerce
SKILLS
Strategic Marketing, Content Development, Brand Strategy, Insights, Visual Marketing