Captivating Your Audience: A Recap of the 2018 International Home + Housewares Show
Every year, the International Home + Housewares Show ignites a passion for innovation in the housewares industry. As a De'Longhi Group - North America exhibitor, I had the privilege of attending once again, and it was another unforgettable experience.
This year's show wasn't just about showcasing products; it was about creating an experience. From captivating food demonstrations with celebrity chefs to inspiring in-store display ideas, our booth buzzed with activity. Attendees were treated to the latest product features from De'Longhi, Braun, and Kenwood, all strategically presented to maximize engagement.
Beyond the Booth: The Power of IHA Membership
Being part of the International Housewares Association (IHA) unlocks a treasure trove of advantages. The IHA champions the success of the home products industry, offering its members invaluable resources:
A World-Class Marketplace: The IHA provides access to a premier platform for showcasing home products to a global audience.
Global Connections: Facilitating international trade connections, the IHA helps businesses connect with buyers worldwide.
Consumer Engagement: The IHA actively promotes consumer awareness and interest in home products.
Market Insights: Gain a competitive edge with the IHA's insightful market intelligence reports and data.
Industry Support: The IHA offers educational programs and resources to empower members for success.
The Show Must Go On: Key Takeaways from 2018
The 2018 International Home + Housewares Show was a resounding success. With a record-breaking number of high-quality buyers and sellers in attendance, the show truly pulsated with energy. The focus on smart home technology and connected products was a clear trendsetter, reflecting the evolving landscape of the industry.
Looking Ahead: Save the Date!
Mark your calendars! The 2019 International Home + Housewares Show will take place at McCormick Place, Chicago, from March 2nd to 5th. Registration for attendees and further information about the show are available at www.housewares.org.
We look forward to seeing you there!
