MY EXPERIENCE AT THE 2018 INTERNATIONAL HOME + HOUSEWARES SHOW... EXHIBITION, MARKETING & BOOTHMANSHIP
Once again, I had the privilege of attending the International Home + Housewares Show as a trade show exhibitor. It has been one of my most favorite experiences since I started working for De'Longhi Group - North America. Every year I have the opportunity to create a well-designed trade show booth and help create and implement a unique experience for tradeshow attendees, not to mention a chance to enhance our product sales. Boothmanship can be as strategic, well-planned, well-managed, organized and rewarding as any other part of your business, so you have to make sure you give your attendees a top-notch experience. Food demonstrations, celebrity chefs, in-store display inspiration and new product features from De'Longhi, Braun & Kenwood brands were just a few of the activities we organized for this highly successful trade show!
Photo courtesy of Amy Boyle
Photo courtesy of Amy Boyle
Photo courtesy of Amy Boyle
Being a member of the IHA has its advantages. The International Housewares Association (IHA) is committed to maximizing the success of the home products industry on behalf of its membership by:
Providing a world-class home products marketplace.
Facilitating global commerce and the buyer-seller interface.
Increasing consumer awareness and interest in home products.
Gathering and disseminating essential marketplace intelligence.
Educating and supporting key constituencies to improve their success.
IHA owns and operates the International Home + Housewares Show, which attracts more than 8,000 international attendees from over 130 countries to Chicago each March. Throughout the year, the IHA, through the International Business Council, offers members several programs and opportunities designed to increase international sales. The Show also offers exhibitors access to buyer lists, allowing you to contact buyers before and after the event.
For 2018, the quality of buyer and seller attendees was the strongest in years. The Show was sold-out with 2,244 exhibitors from 47 countries and featured a focus on the smart home and connected products.
The 2019 International Home + Housewares Show will be held March 2-5 at McCormick Place, Chicago USA. 2019 attendee registration and additional Show information are available at www.housewares.org.